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Thursday, March 17, 2011

120 Minutes (And Pinfield) Coming Back To MTV2

by Altrok Radio

120 Minutes, the venerable MTV show that featured up and coming alternative bands up until roughly Y2K, will be returning soon as a monthly show on MTV2 and a weekly "120 Seconds" webcast on MTV.com, with Matt Pinfield once again taking the reins.

Monthly seems a bit sparse, mind you, but I'll take what I can get. The channel credits the still-vibrant legacy of the original show with its decision to go forward with a new version.

Plus - and I'm a bit biased on this point, of course - recent times have been fertile for exactly the sort of Modern Rock I've always felt Alternative should have been representing all along, until erstwhile metal bands decided they were "grunge" and took over the format, and I suspect Pinfield will be as on top of that as he always has been (while, of course, keeping an eye on what MTV thinks ought to be there.) If listenership at Altrok 90.5 HD2 is any indication, though, there'll be a reason for the stuff we're playing to filter through to there (as it already has at 105.3 The Spy and at KSJO's soon-to-expire experiment, "Save Alternative" in San Fransisco.)

Matt adds the following (we've been texting): "Everyone's goal is to bring it weekly. The 120 Seconds minisodes will be weekly on MTV.com; we wanted to get it started, but I anticipate it being weekly in the not-too-distant future."

So a bit of good news there, and all the more reason to keep tuning in to Altrok 90.5 HD2 while the gears grind toward production at MTV Networks - you want to be familiar with this stuff, right?

posted 3/17/2011 09:12:00 AM

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