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Monday, March 22, 2010

Altrok 90.5 HD2 - Modern Rock Awaits You, And Not Just At The Jersey Shore

Well, y'know, I wish I didn't have to be such a plugster, but hey, ya don't promote, ya don't get listeners.

Altrok 90.5 HD2 is ON THE AIR. The actual air, as opposed to just over the Internet (though we're still broadcasting there.) We're an over the air radio station with a library that's only better than the one FM106.3 once had because we've had ten years to add deep alternative tracks that actually came out over the last decade (and that you didn't hear because, well, there wasn't an FM106.3 to play 'em for you.)

One other little thing: this is Public Radio, so no commercials.

So we've got the music, and we've got the transmitter. We just need listeners, and that's where you come in.

By the way, we've tweaked the audio so that everything sounds even better whether you're listening on iPhone (yes, there's an app for that), online, or on HD Radio. (Yes, we're still learning how to operate the transmitter, so if you're a fan of broadcasting flubs, you'll probably hear some of those, too. Yeah, we've wanted to run a station forever, but that doesn't mean we were gonna start as experts on day one...)

And Michele McBride provides news in the mornings, bless her soul.

We've also got a Twitter feed and a Facebook fan page - they'll update you once an hour with a teasingly slim view some of the bands we'll be playing some time in the near future. (It's only teasingly slim so that we don't anger the Music Industry Gods - we'd like to let you in on the whole playlist, but that would be telling.)

Here's the last fifty tracks we played. If these light your wick, keep it lit by tuning in, either using your HD Radio at the Jersey Shore (tuned to 90.5 HD2) or online (choose a link, any link.)

The Radio Dept. - Heaven’s On Fire
The Fiery Furnaces - Tropical Iceland [Single Version]
BPA, The - He's Frank (feat. Iggy Pop)
Cake - I Will Survive
You Say Party! We Say Die! - Laura Palmer's Prom
Rudi - When I Was Dead
The Sisters of Mercy - 1969
Cat Scientist - I Saved An Airplane
XTC - Cherry in your tree
Morningwood - Best Of Me
The Church - Deadman's Hand
Green Day - Holiday
Miike Snow - Silvia
Big Audio Dynamite - V. Thirteen
The Fall - Hot Cake-Part 2
Doves - Sky Starts Falling
Franz Ferdinand - Do You Want To
Beck - Where It's At
Goldhawks - Where In The World
World Party - Ship Of Fools
A Million Years - Suspicious
Swipe - I Am Gospel
The Jam - Precious
Daryl Hall - NYCNY
Sparks - Tips for Teens
Cut Off Your Hands - Happy As Can Be
Maps - Die Happy, Die Smiling
plus-minus - Trapped Under Ice Floes (Redux)
Bettie Serveert - Deny All
R.E.M. - Radio Free Europe (Original Hib-Tone Single)
Broken Bells - The High Road
Elvis Costello & Allen Toussaint - Six-Fingered Man
St. Vincent - Now, Now
Modest Mouse - Tiny Cities Made Of Ashes
The Heligoats - Fish Sticks
New Order - The Perfect Kiss
The Shazam - Squeeze The Day
The Bongos - Numbers With Wings
Red Hot Chili Peppers - Breaking the Girl
Modern English - Tables Turning
Johnny Cash - Personal Jesus
Bad Lieutenant - Twist Of Fate
The Lemonheads - Mrs. Robinson
Detroit Social Club - Black And White
Joy Division - Love Will Tear Us Apart
The Bamboos - On The Sly
Bubblegum Lemonade - I'll Never Be Yours
The Psychedelic Furs - Into You Like A Train

If that does it for you, tune in - you'll show our tasteful and well-appointed landlords at 90.5 The Night that giving us a whole radio station was a good idea. (Conversely, if we don't burn up the online listener slots, they'll think it wasn't such a good idea. I'm just sayin'.)

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)