Altrok Radio - Blog: Altrok Radio, Well Refreshed

Wednesday, August 26, 2009

Altrok Radio, Well Refreshed

It's a matter of policy here at AltrokRadio.com that when we go on vacation, we try not to tell anybody about it until we return. That's partly because we like to fool ourselves into thinking we've bamboozled you into thinking we're always here, slapping dusty records onto overused turntables the way we did in the 80's, but it's mostly because we'd like to not advertise we've left our house full of dusty records and overused turntables unattended while we sneak off to Jamaica.

(Jamaica was really fun, by the way. There was rum there.)

As of today, however, we're back, so...

- a fully new playlist has been uploaded and is currently ready to spool out of your speakers at our web station.

- a new crop of tracks for Altrok's Daily Retro has been similarly queued at the web station for the remainder of the week, beginning each weekday at 11:30am Eastern and running for two hours or so.

- we're scrambling to bring you a new show at 90.5 The Night this Friday at 10pm Eastern (and if you think there may be something Jamaican amongst the mix, you may be right.)

So tune in! We're only doing this for you, ya know...

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.

We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.

This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.

Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)