Brookdale Public Radio Shelves Long Pledge Drives

Indeed, this is a good thing. But you've got to keep up your end of the bargain, dear listener...the press release follows...

Brookdale, NJ: – Brookdale Public Radio -- 90.5 The NIGHT – is forgoing
its regular 7-day pledge drive this Spring. Instead, the station is going to try to meet its pledge drive goal with just a single day of on-air fundraising.

1-Day Tuesday is scheduled from 6a to 7p on April 7th. The goal, according to Station Manager Tom Brennan, is 600 contributions.

“A 1-Day pledge drive doesn’t mean our goal is smaller, it just means we want to meet the goal faster,” said Brennan. “That way Brookdale Public Radio has the money it needs to stay on the air and listeners hear more music with less fundraising.”

The station is holding the 1-Day pledge in response to listener feedback about fundraising interruptions. According to Brennan even the most loyal listeners lose their patience with pledge appeals that go on for days.

“It’s somewhat of a risk,” said Brennan. “But it’s also a big idea that everyone, staff, listeners, and donors, can rally around. We think fans of The NIGHT will come through in a big way on 1-Day Tuesday.”

Listeners don’t have to wait to give. The station is accepting on-line contributions now at 90.5TheNIGHT.org.

Let's hope good things come in small (duration) packages. Central Jersey deserves good radio, and 90.5's one of the few places you can hear it anymore - and by helping, you can guarantee that their commitment continues.