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Tuesday, August 05, 2008

Altrok Radio: What's Happ'nin?

Hope you're enjoying the Altrok Mix over the past few days - we're updating as much as our cable connection will let us. Things were actually better while I was in California, because hotel access to the net is, frankly, pretty great - and I brought my music library with me to keep the updates fresh, because that's how great I think it is that you're listening - please, feel free to be impressed.

Now that I'm back home, I've actually put the cable modem within a few feet of the cable's entry into the house, and we're still getting a choppy connection. (Thanks, Cablevision! You really expect me to let you handle my phone service?)

That said, you're hearing a lot of good stuff, and you're hopefully used to that (and if you're one of the folks that came here for the Paris Hilton / Repo photos, and you're liking what you've been hearing, welcome!)

Summer's usually a bit of a lull, both in terms of new releases and of free time available to do updates; in fact, we'll be doing a couple more replay shows on our FM Showcase for the next couple of weeks - but September's around the corner, and there'll be a bumper crop of preview tracks available before then, so keep your eyes and ears on us.

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)