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Sunday, April 27, 2008

What's On Where Now? (An Altrok Radio Station Primer)

There's a lot of different flavors of Altrok Radio now. Here's what you have to choose from:

  • Our stereo station is the one with a new eight-hour long playlist that we upload every day. It's in 64k MP3Pro, which means that with the right decoder for WinAmp, or the right player for Windows or for Mac, it can be heard in CD Quality. Click here to start it.

  • Our mono station has the same daily playlist as the stereo station, but doesn't include specialty shows or other special events. It's there if you've got a slower connection (like dialup or old-school ISDN or DSL) but even though it's in mono, the decoder brings it to you in (mono) CD Quality. Click here to start it.

  • Our FM Showcase features all the new tracks we're adding to the playlists for the stations above; it airs every Friday at 10pm at 90.5 The Night, at (logically enough) 90.5 on your FM dial in central New Jersey. You can hit that link to listen to them live, or to play back the FM Showcase on demand (at relatively low quality.)

  • Our 128k FM Showcase station plays the latest FM Showcase (and most of the previous one) on a continuous loop, in the highest quality we can play on the Web. There's no special decoder needed, but you do need a really good connection; if you've got one, click here to start it.

To keep all this stuff alive, click here for details on how you can help.

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)