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Friday, October 26, 2007

Altrok Radio might go away.

by Altrok Radio

We built Altrok Radio to be the alternative station that's as good as you remember alternative radio was. The key thing to remember here is that there always seems to "have been" a good alternative station...in the past tense. But how many are there, really?

Furthermore, if they were so good, why did they go away?

The answer's simple. Good intentions and dedication to craft can only motivate for so long. Ultimately, those good intentions and dedication to craft have to be supported. Financially, spiritually, with the occasional "attaboy" or the fling of a coin in the tip bucket, somehow, something has to happen that actually justifies those good intentions.

And for Altrok Radio right now, it ain't happening.

A lot of time and effort go into it. And a lot of people have said "Hey, that's nice - glad to have something like that around." Newspaper articles have been written, awards have been bestowed.

We've honestly done some pretty cool things. Dramarama's John Easdale performed live on our station, as did Spiraling, and Seedling, Rubicks, Miss World, Pocket Gods and Persil have done original sessions for it. We're nominated for three Asbury Music Awards this year. We've been mentioned several times at BBC Radio 1.

It seems that people like that we're around. But that's not enough.

What can you do? Tune in. Check out our advertisers if they interest you. Tell us what's wrong with it, or what's right.

Be there for us. We really do need you; without you, we don't exist. Literally.

posted 10/26/2007 10:39:00 AM

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)