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Wednesday, September 26, 2007

So, Who've You Told?

So here's the deal: we need listeners. Always have, always will. We need 'em to justify our existence, slight though it may be.

All that's because we live and die on the number of listeners we have. Really. Every time someone somewhere starts listening, a computer somewhere goes "click!" and tallies up a new listener for us.

Eventually, this computer gets together with other computers (on the computers-only golf course, or wherever) and they compare notes between my clicks and all the other clicks all the other web stations get. And if I start getting more clicks, they start thinking, "Hey, this guy's getting more clicks. Maybe we should show him to more people so we get more clicks too." And thus a small snowball of listenership rolls into an avalanche.

But that's getting ahead of things. This is about you...and more specifically, what you can do to help us.

Here it is:

Get someone else to listen. Anyone will do. We don't discriminate - we leave the discriminating up to you; we figure it's the fact that you're a discriminating listener that brought you to us in the first place.

If everyone listening today found one more listener, we'd double our listenership (yes! Math skills are important!)

And our listenership will go up even more if you listen, too. And you know you'll hear things you might know, and that you might not know - we're pretty good about that whole "new music you haven't heard before" thing, alongside the "not so new music you might have known existed, but then again might not have so that's alright then" thing.

Long story short: tune in. Bring someone else into the fold, too. Why leave 'em out?

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)