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Thursday, February 22, 2007

Melody Reunion: A Roaring Success. Now What?

The Melody Reunion is now as much a part of history as The Melody Bar itself...but I've gotten more than one message from folks looking out for something like that to happen again.

Which is as it should be. Ziegfeld supposedly said you should always leave 'em screaming for more.

Ziegfeld always had another show up his sleeve when he said that, though...and I think it's reasonable to start making that happen.

How, you ask? Well, this is going to sound like a pitch, but I assure you it's cause and effect...

Listen to Altrok Radio, as often as you can. (If you're on dial-up, try the "slower connection" link.)


Well, when you listen, it gets precisely counted in our favor. (That's as opposed to regular radio, where "ratings" are by and large a fantasy.) The better our listenership, the more visible we are, and the more people find us.

The better we do with listeners, the more clout we have when approaching a club owner and say "we'd like to do a Melody reunion"...or even better, "we'd like to do what the Melody did, but include new music that The Melody would have played."

Know whud I mean?

The nice part is, if you've retreated into the solace of your iPod, we play a lot of new music that you might find actually belongs there. (And we're always measuring that new music up against the high standard set by FM106.3, WRSU and The Melody when I was among their staff, instead of against what "alternative" stations are now playing...because what they're playing isn't alternative.)

And those tracks we're constantly measuring this new stuff against? They're there, too. Every few songs on most days, and all day on Eighties Friday.

I'm trying to make this station appeal to people who (to quote Pinfield) love this stuff so much, they'd stab for it. But in order to stab for it, they've gotta know it exists, and that why when you do know about it, you've gotta listen. (Clicking on the occasional ad on one of the pages when something interests you helps, too - we get a few pennies when you do that.)

So please, don't make Altrok Radio another one of those things that it's always nice to know is there, until it's in danger of not being there anymore.

Every day, every hour of the day, you have a chance to help keep it alive, simply by tuning in and by asking like-minded friends to do the same.

Please do.


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Welcome to, also available at and Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
This really is independent alternative rock radio, visible here at and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)